Loop website nav Interactive taxonomy study
Concept A

One scan shows the whole platform.

Closest to Ramp. Core products lead, platform capabilities stay clearly grouped, and International payments gets a focused promotional panel.

Global business banking

Move money without borders.

One platform for business banking, payments, cards and FX.

Open an account
Hierarchy test

Can people identify Cards, Banking, Payments and FX before they scan capabilities?

Clarity test

Does International payments feel like a platform workflow instead of a duplicate Payments product?

Proof test

Does Customers feel important enough to earn a direct top-level destination?